Which Campaign is Better: Microsoft's Laptop Hunter or Apple's Get a Mac?

Microsoft has unveiled its latest "Laptop Hunter" ad, throwing back a powerful punch against Apple's long-running (and, by most counts, long-winning) campaign on coolness. Unlike Microsoft's past attempts, this new line of marketing has many ad experts taking note -- and saying maybe, just maybe, Microsoft has finally hit the mark.

Microsoft's Laptop Hunter Ad

The new "Laptop Hunter" spot, the third in Microsoft's latest ad series, shows a mom and son trying to find a laptop for less than $1500. Microsoft offers to pay the price of the computer if they can find one within that range.